AI Product Development

Designing and Launching an AI-Powered Marketing Assistant in 90 Days

How we designed and delivered a live demonstration of an AI-powered marketing assistant, showcasing AI capabilities to enhance marketing strategies through audience segmentation, campaign planning, and predictive analytics.

AI Assistant

Marketing Technology

Rapid Prototyping

Product Launch

Designing and Launching an AI-Powered Marketing Assistant in 90 Days

The Challenge

We needed to highlight AI capabilities in marketing, design and prototype a solution in under three months, and engage an audience of industry professionals while creating a foundation for a future product.

Our Approach

We took a rapid, collaborative approach to conceptualize and deliver an AI assistant that would demonstrate the power of AI in marketing workflows.

Collaborated with executives to conceptualize a marketer-focused AI assistant with prioritized features

Developed user journey storyboards for audience segmentation, social trend analysis, and campaign performance prediction

Created medium-fidelity visual designs and an interactive script for the demonstration

Built a functional prototype to demonstrate real-time interaction with AI

The Solution

We created an AI-powered marketing assistant that could process natural language commands to perform complex marketing tasks like audience segmentation, trend analysis, and campaign optimization. The solution demonstrated how AI could revolutionize marketing workflows by making data-driven decisions more accessible through conversational interfaces.

Results

The live demo captivated the audience at a major industry event, generating significant buzz on social media and garnering accolades from industry experts. The demo laid the groundwork for a full product that was launched the following year and eventually evolved after being acquired in 2019.

Days from concept to live demo

100%

Positive audience reception

Product launched from prototype

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