Case Studies
Explore how we've helped organizations worldwide transform their products and services with AI.

Navigating Ambiguity to Launch an Enterprise AI Copilot
How we guided an Enterprise B2B SaaS company through the challenges of developing and launching an AI Copilot, addressing architectural weaknesses, organizational misalignments, and unclear product direction to establish a foundation for future AI-driven innovation.

Transforming Infrastructure and Performance for a Growing Marketplace
How we modernized a professional consultation marketplace's technical infrastructure, implemented advanced search capabilities, and optimized performance while the platform continued serving active users and handling real-time video calls.

Designing and Launching an AI-Powered Marketing Assistant in 90 Days
How we designed and delivered a live demonstration of an AI-powered marketing assistant, showcasing AI capabilities to enhance marketing strategies through audience segmentation, campaign planning, and predictive analytics.

Revolutionizing Pricing Science to Save Client Retention
How we developed an innovative pricing science feature that restored client confidence, ensured contract renewal, and introduced a patentable product differentiator.

Creating an Immersive AI Marketing Experience
How we designed and delivered a fully immersive, interactive AI demonstration that highlights marketing technology capabilities in Customer Experience Centers, setting a vision for future product innovation.

Scaling Teams Through Data-Driven Decisions
How we equipped research teams with robust data instrumentation and actionable insights, bridging qualitative research with behavioral data to optimize user experiences across cloud platforms.

Turning Research into Strategy—Using Jobs-to-Be-Done
How we implemented Jobs-to-be-Done methodology to uncover user needs and transform roadmap investments, resulting in significant improvements in user experience and task completion.